9 Event Signage Ideas to Improve the Attendee Experience

Outdoor events like fairs, festivals, markets, and tradeshows can be a great way to get exposure for your business. But in order to catch the eye of passers-by and spread the word about your goods and services, you’ll need the very best outdoor event signage. This guide will look at nine excellent examples of event signages you can use at all types of events.

What Is Signage?

Signage is simply a term used to refer to signs in all of their forms. From store signs to lightboxes, banners, A-boards, and more, signage can come in many forms, shapes, and sizes, and the right signage can be a powerful marketing tool for your business.

Benefits of Event Signage

So why might you like to make use of outdoor event signage in the first place? Well, there are many benefits associated with good quality signage, including:

  • Promoting brand awareness 
  • Selling more goods and services 
  • Drawing in customers and generating leads 
  • Guiding event attendees to key locations 
  • Showcasing event sponsors or partners 

Most Effective Signage Ideas for Outdoor Events

It’s clear to see that creative outdoor signage can make a massive difference to any outdoor event. So now, let’s take a look at nine of the best kinds of signage you can use to jazz up a trade show, fair, festival, or other special occasions.

Social Media Photo Zone

These days, social media is king when it comes to marketing and brand awareness, and it can be very beneficial to use the power of social media to your advantage. Setting up a social media photo zone is a great way to do this. 

All you have to do is designate an area for social media photos, fill it with fun decorations and event-relevant branding, and encourage visitors to take selfies and share photos online. This will help your brand be seen beyond the event itself, as well as give attendees something fun to do.

Large-Format-Home banner las vegasBanners and Feather Flags

When it comes to outdoor events, big, flashy, colorful signs tend to have the biggest impact. Banners and flags are therefore a super option to choose from, as they help to attract people’s attention, even in a large outdoor space, with so many other things to see. 

These types of standing signage outdoor solutions can be purchased in a range of sizes and customized to suit your needs, and you can use them in all sorts of different ways, too. You can position a banner over the entrance, for example, or have lines of feather flags around the edges of the venue. Not to mention, banners and flags are great practices that are frequently and successfully used while preparing for a trade show.

Table Covers

Typically, many events like job fairs and festivals will have tables positioned around the event area. You might have a table being used as an information desk, for example, or one for buying tickets. 

Branded table covers are a useful form of affordable promotional outdoor signage that you can place over these tables to designate them and draw attention to them.

Custom Yard Signs

Yard signs can be another fun and versatile option to consider when you’re looking for a good-quality outdoor advertising opportunity. They can come in different shapes and sizes and be customized to suit your needs. 

You can easily stick yard signs into the ground in open-air environments or place them on stands, as needed. They can be used to help guide guests around or decorate the event location.

a board signA-Board Sign

A-board signs, also known as sandwich boards or sandwich signs, are ideal for all sorts of outdoor events, from weddings to photoshoots to festivals and food fairs. You can position them easily, even on rough ground, and use them to display messages about the event. 

These signs are great to place around key areas of the event venue, like the entrance area to welcome people in with a schedule of events, or elsewhere to guide them to different locations.

Neon Lights

It doesn’t matter if your event is taking place during the day or at night, some neon lights can really brighten up the occasion in a fun, modern way. 

Neon lights are hugely popular right now and super stylish too. They can be created in custom shapes or letters to spell out words and messages you want to share with your guests, like directions to ticket areas or even your brand’s slogan or tagline.


Stickers are another excellent option to consider for your next outdoor event. They’re cheap, simple, and endlessly versatile, ready to be customized in a million different ways.

You can place stickers of all sizes around your event to decorate the area, or even hand out stickers as freebies to your guests for marketing on the move.

Directional Signage

A problem that many event organizers encounter is trying to make sure that guests can find their way around the event.

Directional signage can help with this, is specifically designed with arrows and instructions to help people find their way around. This can be vital for big events with lots of things to see and do.

canopyEvent Tents

Often, outdoor events are spread out across large spaces, like fields or courtyards, and it can be difficult for visitors to find their way around and orient themselves. This can lead to certain exhibitors or aspects of the event going unnoticed. 

Setting up customized event tents is a great way to help your visitors get around and provide a more easygoing event experience. You can have a food tent customized with the names of the food providers, for example, a ticket tent where people pay for entry or a networking tent. The options are endless.

Tips for the Best Outdoor Event Signage

Here are a few additional tips to keep in mind to make your outdoor event signs the best they can be.

  • Size is key – big venues need big signs.
  • Make sure that the colors and themes of your signs match the theme of the event.
  • Position signs in key places to draw the most attention to them.
  • Think about the weather and pick signs that can stand up to rain and wind.
  • Always buy your signs from trusted, proven brands for the best results.

Final thoughts

Outdoor event signs are important marketing items for promoting your business and providing the information your customers are looking for. Because the goal of creative outdoor signage is to attract attention and effectively convey information, make it eye-catching by using color, contrast, fonts, and sizes. 

Choose the ones that are best suited to your business. If you are unsure which is best for your company, please contact us. Our experts will provide you with the best exterior event signage ideas.


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